Tag Archives: communications

Making it easier for S’poreans to be healthy (TODAY 19 Sept 2013)

I am personally impressed by the work that the HPB and its predecessor Training and Health Education Dept, Ministry of Health, has quietly undertaken these last decades. At the risk of appearing jingoistic, I thought it worthwhile to highlight the HPB approach to encouraging health. Of particular interest is the ‘systems thinking’ philosophy and the […]

What Public Health can learn from David Ogilvy

Much of public health is about communicating and communicating EFFECTIVELY (!). Sadly, it is this area which is typically weak in public health agencies dealing with information dissemination and behavioral modification. How can we as public health professionals compete for mind share amidst all the ‘noise’ out there and get our messages not only heard but acted […]